Selected projects
The work
Eight videos and six written engagements — coaching, fitness, AI education, career consulting, hospitality. Different categories, same job: find the one thing the audience actually wants to see, then build everything around it.
8 videos 6 case studies 2025 — present English & French
Three seconds is all you get
That's how long a stranger takes to decide whether you're worth listening to. You can write a flawless script and still lose them right there — because the words were never the variable. The person delivering them is.
So here's the proof. Mic in hand, in French, on location.
Presence reel
Press play. Then judge one thing: did you keep watching?
I edited this one myself — but the edit isn't the point.
I decide what the camera does
Two brands, six cuts. The idea, the script and the shot direction are mine — the frame just carries them.
Maison Ayla
Short-form campaign · 4 cuts
Four cuts off one idea. I set the angle, wrote every line, and called the shots the edit had to hit.
Cut 01
Cut 02
Cut 03
Cut 04
Lima Design
Short-form campaign · 2 cuts
A different brand, a different register — same discipline. Concept and script mine, start to finish.
Cut 01
Cut 02
Own channel
BonusBonus — shot & edited myself
Not a client brief. I shot this one and cut it myself, to prove the direction survives contact with the camera.
Personal cut
What’s below is the cut that survived editing — not the archive. Ask for the rest.
Spa · Restaurant · Green
Content systemAtlas Golf Resort
2025Spa · Restaurant · Green
“Six months of hospitality content, planned to the frame.”
A full editorial system across three revenue centres — spa, restaurant, golf. Every post carried its shot description, reference, product tie-in and location before a camera ever came out.
Clinic Design Studio
Content systemHouria
2025Clinic Design Studio
“Every space has potential. We see what others can't.”
A reel system built around one repeatable emotional beat — the moment a practitioner walks into their finished clinic. Voiceover, shot list and reveal timing scripted per format.
Four moves, in order
01
Listen
Calls, transcripts, DMs, sales objections, the things your buyers say when they think nobody's writing it down.
02
Decide
One claim. One tension. One belief we're going to challenge. Everything that doesn't serve it gets cut here, not later.
03
Write
Structure first, then sentences. Scripts, pages and captions built from the same spine so the brand sounds like one person.
04
Ship
Calendars, shot lists, production briefs. The work leaves my desk in a state your team can actually film and publish.
Your project
Yours could be the seventh.
Bring the offer and the traffic. I'll bring the angle, the script, the shot list and the calendar that keeps it running.